I've decided to do quarterly reviews of the progress I've made (or haven't made) with the goals I set for 2014. This should hopefully keep me or get me on track for the remaining months...here we go.
1.) Book at least 20 weddings for 2015.
I may not know how I do on this one until next year, but so far I'm feeling pretty good. Almost halfway there. Keep em coming!
2.) Improve presentation & overall client experience.
To comment on the specific things noted when I created the list at the beginning of the year - I have definitely improved on reply time, especially after some added research on how much this affects potential leads. Also, I have spent some time and money on improving product presentation, for example I recently purchased personalized USB drives for wedding picture delivery. I also have been including the surprise bonus to keep the under-promise, over-deliver idea alive. Now I need to think of how I can spice up disc presentation...
For experience improvement, one thing I want to do even before my next wedding is create what I'm dubbing, a Wedding War Kit - have a pouch of necessities on hand with things like a Tide stick, safety and bobby pins, double-stick tape, you know, the just in case stuff.
3.) BLOG MORE!
So my goal was to be posting entries at least twice a week. Nope. I'm lucky if I post once a week. But I still plan to improve my consistency because I know it's important and it has definitely proved to be worth it. Twice a week is still my goal. I wish myself good luck with that during wedding season. I need to learn the art of the quick post and stop trying to come up with these intriguing themes and discussion worthy topics and just write about what's going on with JGM in this moment. I'll learn. I'll have to.
4.) Throw a client party in 2015.
Still plan to. Haven't thought about it at all yet. I'll procrastinate til need be most likely.
5.) Plan shoots I want to do.
Yup. Really need to get going on the first idea. Read about them here.
6.) Get organized.
7.) Increase my presence.
If I were to grade myself I would give me a C+ here. I did take a leap of faith and spent some of our marketing dollars to be a featured wedding photographer on a few well-known weddings sites, like weddingwire.com and weddingbee.com We'll see, I really hope doing so will help me reach goal #1. Other than that, I need to get back out there and hit the pavement. Now is the time to make sure local businesses know who I am and what I can do to help promote them and what they do.
8.) Book more 'other' shoots.
Just this past weekend I made the active decision to market senior sessions more. And to do it now. I really really enjoy shooting high schoolers, mainly because it's fun and easy. It's one person who is at an age where they can listen and follow direction, and I'm not that old yet that I don't enjoy or can't find something to talk about with them, and usually the girls are super into it which makes my job, once again, fun and easy. And, I mean come one, anywhere you can make money doing something you describe as fun and easy, that's where you need to be spending your time. :)
So that's it for the JGM goals, not doing nearly as well on the personal resolutions, okay, but not great. I'll touch on those next time. For now, if you'd like, you can check out how I'm doing with the #jgm52in2014 photo challenge...where I'm two weeks behind again...
Did you set any new year resolutions, personal or otherwise? How are you doing with them?
Also, if you know any class of 2015ers, send em my way! Have them mention this blog post and I'll give them 15% off! ;) Thanks so much!
Happy Monday to ya!